Hollywood agent Phil Gersh and his wife Beatrice, both founding members, gave 13 important pieces from their collection to the museum the same year, including Pollock's early drip painting Numand David Smith's 8-foot-tall stainless steel sculpture Cubi III (1961) - as well as works by artists such as Ed Ruscha, Cindy Sherman, and Susan Rothenberg. In 1989, pieces by the Rita and Taft Schreiber collection were donated to the museum, encompassing 18 paintings, sculptures, and drawings by Jackson Pollock, Piet Mondrian, and Arshile Gorky, among others. A 1986 bequest by television executive Barry Lowen included 67 works of minimalist, post-minimalist and neo-expressionist painting, sculpture, photography and drawing by artists such as Dan Flavin, Ellsworth Kelly, Agnes Martin, Elizabeth Murray, Julian Schnabel, Joel Shapiro, Frank Stella, and Cy Twombly. In 1985, the museum accepted Michael Heizer's earthwork Double Negative in Nevada desert, donated by Virginia Dwan. The 1984 purchase of parts of the Panza Collection encompasses 80 seminal works of abstract expressionism and pop art by Jean Fautrier, Franz Kline, Roy Lichtenstein, Claes Oldenburg, Robert Rauschenberg, Mark Rothko, and Antoni Tàpies. Within months of its fall 1983 opening, MOCA was able to turn itself into an instant player in the international art world by striking a deal with one of its board members, Giuseppe Panza, who agreed to sell a group of works for $11 million and stagger the payments over five years, interest-free. Much of it has come from board members who donated or bequeathed key works or entire collections, or sold art to the museum at highly favorable terms. Making up well over 90% of the museum's works, gifts from several major private collectors form the cornerstones of MOCA's permanent collection of nearly 6,000 works. Many of MOCA's initial donors were young and supporting the arts for the first time a substantial number joined up at the $10,000 "founder" minimum. helped securing the construction of the new museum Broad became MOCA's founding chairman Palevsky chaired the architectural search committee. Following Weisman's initiative, $1-million contributions from Eli Broad, Max Palevsky, and Atlantic Richfield Co. A working staff was brought together Richard Koshalek was appointed chief curator relationships were made with artists and galleries and negotiations were begun to secure artwork and an exhibition space. The city's most prominent philanthropists and collectors had been assembled into a board of trustees in 1980, and set a goal of raising $10 million in their first year an artists advisory council was involved early on. The following year, the fledgling Museum of Contemporary Art was operating out of an office on Boyd Street. That same year, Weisman and five other key local collectors signed an agreement whereby they would pledge chunks of their private collections, worth up to $6 million, "to create a museum of standing and repute." The committee, led by William Albert Norris, set about creating a museum from scratch, including locating funds, trustees, directors, curators, a gallery, and most importantly an art collection. In the following weeks, the Mayor's Museum Advisory Committee was organized. Weisman's brother, Norton Simon, had stepped in to bail out the financially ailing Pasadena Art Museum in 1975, but was unable to retain its focus on modern art. Throughout the evening, Weisman passionately discussed the city's need for a contemporary art museum. In a 1979 political fundraising event at the Beverly Hills Hotel, Los Angeles Mayor Tom Bradley, Councilman Joel Wachs, and local philanthropist Marcia Simon Weisman happened to be seated at the same table. Since the museum's inception, MOCA's programming has been defined by its multi-disciplinary approach to contemporary art. The museum's exhibits consist primarily of American and European contemporary art created after 1940. Between 20, it operated a satellite facility at the Pacific Design Center facility in West Hollywood. MOCA's original space, initially intended as a temporary exhibit space while the main facility was built, is now known as the Geffen Contemporary, in the Little Tokyo district of downtown Los Angeles. The main branch is located on Grand Avenue in Downtown Los Angeles, near the Walt Disney Concert Hall. The Museum of Contemporary Art, Los Angeles ( MOCA) is a contemporary art museum with two locations in greater Los Angeles, California.
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